Guys, I know most of you hate those BPR, or COB “players” as much as I do, it is too off topic and emotional/subjective. It is one of the problem about Chinese TRPG, but not the whole situation here. Stay clam.
I personally believe that we need more culture references just as you mentioned. DND is related to the western fantasy (mixed with some others, but in western people’s understanding), COC is related to Lovecraft, Shadowrun is related to the steampunk circles... It is hard for anyone who do not understand and love these culture references to feel interested in Trpg.
Myself as a example again, my first trpg group used DIY rules similar to the WOD. Their rule is related to the world they created, an anime style fantasy land. We were all from a same anime fan group so we enjoyed and created a lot.
Just like you or we said, games, movies, anime fans are easier to get into Trpg. But for most of others, even WuXia fans find it hard. They need rules to support their culture interest. Old players could do houserule, which usually happened in WuXia fan DM making his campaign. But too many houserule affect new players in a negative way.
Back to the topic, DND is western fantasy based. It barely include Chinese references that Chinese people like (not to mention we barely find Chinese fantasy references in our culture other than actual ancient books). So.... it will be hard work.